| McDonald's wants bigger bite of China's fast-food market
For nearly two decades in China, the KFC logo has enticed the hungry with the promise of juicy, crispy chicken. Now, Yum Brands Inc. � which owns KFC and Pizza Hut as well as Taco Bell in the U.S. � has some competition for the cravings of Chinese diners. After watching Yum gobble up much of China's emerging middle class, McDonald's, which has 800 restaurants in operation in China, is ramping up development in the country. "The businesses are years apart maturity wise, but we believe Yum's business can remain the primary driver of corporate profitability and McDonald's' business can become a measurable contributor to its own," said J.P. Morgan analyst John Ivankoe in a note to investors. At Yum, the China business helped hasten a recovery after a string of problems in its U.S.
Take Ownership of Your Work and Your Life at The Franchise and Business Opportunities Expo
North America's largest Franchise and Business Opportunities Expo returns to Florida for its 2nd annual show September 8th & 9th, 2007 at the Florida State Fairgrounds. Over 1700 potential entrepreneurs looking to become their own boss, or who are in search of the ideal business partner will explore the hottest new franchises and industry opportunities available in Florida. The Franchise and Business Opportunities Expo showcases a large variety of established franchises plus exciting ground floor opportunities. Consumers have the unique opportunity to meet face to face with representatives from the most profitable franchises that are looking for new franchisees and business partners. "Some of North America's best known storefront franchises in the retail, food, fitness, and service industries, in addition to proprietors of thriving business opportunities and home-based businesses, will be exhibiting throughout the weekend," says Fred Cox Jr., Show Producer.
MTV Applies Web Lessons to 'Yo Momma' Campaign
SAN FRANCISCO MTV is applying lessons learned from past marketing efforts about the power of online communities to the new marketing strategy for its show Yo Momma. Using young people's natural affinity for trash talking--and their equally strong craving for Internet fame--the network is seeking to forge a bond with viewers that promotes the show and stays alive long after the TV program is over. Yo Momma, the third season of which launched in June, is a reality contest that pits jokesters around the country who trash talk each other to comic effect. Marketing for the show revolves around a related online contest, "Let's Bully," launched in mid-July, encouraging viewers to compete in their own insult contests by creating characters and personalized jokes that they can send to their friends.
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